Insight and Planning Analyst 

Reference Number: J11703
Salary: £23,000 - £26,000
Location: Marlow
Contract Type: Permanent


Insight and Planning Analyst 

We are recruiting for an Insight and Planning Analyst on behalf of a National Mail company to join a busy office in Marlow. The purpose of the role is to deliver cross functional support to the Planning & Insight Team across our client base.

Main Responsibilities:

  • Develop a working knowledge of data sources and techniques to solve client targeting objectives
  • Interpretation of targeting briefs to provide best solution to achieve client objectives
  • Production of rankings, profile and maps using GIS software
  • Develop and update predictive response models
  • Provide regular (daily, weekly, monthly) campaign performance reports
  • Provide analysis and insight with the above as required
  • Produce presentations on campaign performance showing trends, analysis, learnings and actionable recommendations
  • Provide presentations on overall market insights & support with new client pitches
  • Preparation of optimised schedules for media activity
  • Liaise with Client Services and Royal Mail team to process bookings efficiently
  • Present media bookings with expected CPR and RR where required

Key Skills & Qualities

  • Strong evaluation and analytical skills – able to analyse and interpret data and results logically, spot trends, make inferences, contrast and compare results, draw conclusions and make recommendations
  • Attention to detail – able to work to a high degree of accuracy when preparing all documents and reports
  • Time management & organisation – capable of managing multiple tasks effectively, managing projects and achieving deadlines
  • Communication – good verbal and written communication skills along with ability to set realistic expectations on all work
  • Proactive problem solving – propose solutions to problems and action them
  • Strong business administration skills; maintaining records, updating client schedules and tools
  • Team player, driven, enthusiastic and self motivated with a willingness to develop and desire to achieve excellence

Essential IT Skills:

  • Excel – to Intermediate Level
  • PowerPoint – ability to produce professional looking presentations and charts

Desired IT Skills:

  • Access – basic knowledge with ability to develop
  • Knowledge or Experience of VBA Programming
  • Knowledge or Experience of Alteryx
  • Word and Outlook literacy

Qualifications and Experience:


  • Degree Educated at 2:1 (Hons) preferred, although not essential
  • 3 A-Levels
  • Keen interest in media and communications


  • Work experience in Media / Advertising / Marketing fields
  • Degree in related field (e.g. Business, Maths, Economics, Marketing or Media/Communications)

We regret that due to the high volume of applications we are unable to reply to everyone. If your application is successful we will contact you within 5 working days. If unfortunately you do not hear from us please feel free to apply for future roles.

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To find out more about this vacancy please call 01628 627 222