Digital Data Analyst

Reference Number: 9887
Salary: Competitive
Location: Bourne End
Contract Type: Permanent

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Digital Data Analyst

We’re recruiting on behalf of a fast-paced, dynamic company comprising of three brands who collectively drive engagement and awareness to their clients’ brands.

Please note that after July 19th this role will be office based 3 days pw. 

Purpose of Job:

As the Digital Data Analyst, you will be leading on gaining and providing insights in order to enhance optimisation amongst multiple channels.

Key Responsibilities:

  • Gather Client and BI reporting requirements, set-up, configure and maintain dashboards and reports in Google Data Studio to specification
  • Provision of in-week tactical and response analytics insights and recommendations
  • Support with analysis of channel performance data to identify channel trends and forecasting of KPI’s
  • Identify common user journey paths and come up with solutions that drive channel conversions
  • Investigate, analyse and solve problems using data analysis and articulate requirements and direction
  • Help define digital analytics parameters and tagging strategy for new features within our channels
  • Work closely with developers and oversee the implementation of web analytics tracking and tagging
  • Testing of new analytics functionalities to ensure they are ready for reporting and analysis
  • Produce monthly client reports that capture the key campaign KPI’s and provide analysis, trends and insight
  • Respond to ad-hoc stakeholder requests for statistical business information

Musts:

  • Experience in using Google Data product suite (Google Analytics, GTM, Google Sheets, and Google Data Studio)
  • Competent at recognising and managing multiple data sources (e.g. quantitative, qualitative) to derive insights and recommendations and support with business cases
  • Strong Microsoft Excel skills including ability to use VBA, Macros, Data Tables, Simulations & Solvers
  • A good understanding of how digital and technology is changing users’ behaviours
  • Works collaboratively in a fast-paced delivery environment
  • At ease managing multiple and often competing priorities and work streams and working to agreed deadlines
  • Sees complex problems as an opportunity and relishes solving them in order to develop personal skillset
  • Ability to communicate complex data analysis in simple ways to peers in the Digital Team and suppliers
Desired:

  • Ideally 2-3 years’ experience as an analyst, ideally in digital marketing environment
  • Experience using and configuring an App Analytics platform(s)
  • Good knowledge of the UI process for App/Web features
  • Experience of working in a multi-disciplinary team and 3rd party suppliers

 

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To find out more about this vacancy please call 01628 627 222