Insight & Planning Analyst

Reference Number: J11839
Salary: Up to £26,000
Location: Marlow
Contract Type: Permanent

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Our client is currently looking for a Junior analyst to provide cross functional support to the Insight & Planning Team.

The ideal candidate with be proficient in the use of Microsoft Excel & Powerpoint, have a strong attention to detail and an aptitude for Insight & Data.

This is a great opportunity for someone looking to start their career in data analysis within the media / marketing industry

Responsibilities:

Planning

  • Develop a working knowledge of data sources and techniques to solve client targeting objectives
  • Interpretation of targeting briefs to provide the best solution to achieve client objectives
  • Production of Rankings, Profile and Maps using GIS (Geographical Information System) software.

Reporting and Analysis

  • Provide regular (daily, weekly, monthly) campaign performance reports for internal and external audiences
  • Provide analysis and insight to add value and inform action on the basis of the campaign performance reports that are produced
  • Conduct analysis on campaign performance showing trends, analysis, learnings and actionable recommendations
  • Produce overall market insight reports and support sales & client services with new client pitches

Schedule production for bookings

  • Prepare optimised schedules for media activity
  • Present media bookings with expected key metrics (including but not limited to cost per response & response rates) where required

Qualifications and Experience:

Essential

  • 3 A-Levels
  • Keen interest in media and communications

Desirable

  • Work experience in Media / Advertising / Marketing fields
  • Degree in related field (e.g. Business, Maths, Economics, Marketing or Media/Communications)

Key Skills & Qualities

  • Strong evaluation and analytical skills – able to analyse and interpret data and results logically, spot trends, make inferences, contrast and compare results, draw conclusions and make recommendations.
  • Attention to detail – able to work to a high degree of accuracy when preparing all documents and reports
  • Time management & organisation – capable of managing multiple tasks effectively, managing projects and achieving deadlines
  • Communication – good verbal and written communication skills along with ability to set realistic expectations on all work
  • Proactive problem solving – propose solutions to problems and action them
  • Strong business administration skills; maintaining records, updating client schedules and tools
  • Team player, driven, enthusiastic and self motivated with a willingness to develop and desire to achieve excellence

General Administration

  • Maintain paperless office system
  • Assist Sales/Client Services in preparing renewal contracts, ensuring all information supplied is accurate

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To find out more about this vacancy please call 01628 627 222